Platform Strategy During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy , Laure Claire Reillier and Benoit Reillier provide a practical guide for digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own “rocket model” and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Plat form Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Laure Claire Reillier and Benoit Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models. Laure Claire Reillier has worked for a number of high-growth start-ups and established tech firms. Before co-founding Launchworks, Laure Claire was a senior executive at eBay Europe. She studied computer sciences and tele - communications at Telecom SudParis (France) and holds an MBA from the London Business School. Benoit Reillier has been advising the management teams of platforms and digital and technology companies for the past 20 years. He studied informa - tion systems, management and telecommunications at Telecom Management and economics and competition law at King’s College, London. He holds MBAs from both Columbia University in New York City and London Business School. Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business Laure Claire Reillier and Benoit Reillier